The members of Gila River will have a vital source of programming to be more informed about issues pertaining to their daily lives, and tribal departments will have an avenue of outreach to engage with the community.
The mission of GRBC is to be the source to which community members and tribal departments can turn to for information and entertainment through programs that will educate the public, enhance awareness and share the history, culture, and realities of Gila River and other Native Americans.
The Gila River Broadcasting Corporation (GRBC) is the first Low Power Television station operating in Indian Country with both English and O’odham language programming. The Gila River Indian Community, a sovereign tribal nation, identified a need for culturally competent and respectful programming that was not available for their community members. Their vision became a reality in January 2015, when the first program was aired over high definition channels 19, 21, and 29.
Local TV audiences within the seven districts of the Gila River Indian Community can look GRBC for cultural, language, public safety, education, health and wellness, news, and children programming. The plan is to generate revenue through advertising. The stations goal is to eventually produce local O’odham content by, and for, the People.